As the name implies, the trifold divides your brochure into three vertical panels. This fold allows your customer to take in information in a specific sequence. This is one of the most popular options because it’s compact, holds a lot of information, and fits in most rack card slots. 100 lb paper stock has a thick, premium feel. For brochures, we always recommend 100 lb. paper because of its texture and durability. High Gloss UV Coating.